Our Philosophy
Our goal is to create effective communications solutions which meet the changing needs of our clients.

As a multi-disciplinary creative agency, working with companies across a wide variety of sectors, we have built a reputation for producing innovative, fresh and appropriate design solutions.

Developing long-term working relationships is a fundamental part of our work ethos.

Colour, consumer insight, strategy and consistent razor-sharp targeting in the right combinations bring products, services and brands to life, increase shelf appeal and encourage prospects to try the product or service.

Is Reputation Overrated?
Consider The Following First
A credible reputation guarantees a robust brand. Your brand plays an important role in corporate relationships: how customers see you as a provider, how suppliers see you as a customer, how employees see you as a place to work, how investors see you as a steward of their wealth, and how prospects see you as a potential solution.

A good reputation strategy that is well executed will ensure your brand is credible and that your target audience see you as being trustworthy and dependable. A credible reputation guarantees you keep winning new clients; your company can attract and retain experienced and skilled staff; your stakeholders will be pleased to deal with you; and you will be pleased with yourself, because your company will grow from strength to strength.

What Tangible Benefits Do I Get From Reputation Management?
Innumerable, For Example
Immediate trial purchase or shelf off-take of your products or services
Immediate spontaneous name recall of your brand amongst target audience
Brand affinity and bonding with your key target audience.
Enormous sales and profitability.
A well-executed and sustained reputation management programme guarantees huge reputational capital which cements the perceived relationship between your consumers and the brand.
With credible reputation comes trust in the brand offerings, continued and sustainable patronage in perpetuity, as long as the brand continues to deliver on its promise, cost efficiently.

Practice Areas

Commissioned Books & Biographies
We assist accomplished professionals and politicians who are too busy to write books and would rather concentrate on what they do best, to write own books and document their spectacular achievements, memorable moments, ideas and ideals in perpetuity.
A key approach we use is to develop numerous questions, usually up to 50 per chapter and then record the clients' answers to these questions on tape; transcribe later and develop the chapters' one after the other. By using the clients ideas, where applicable in their own words, we ensure that about 90% of the content of the book is the clients' and rightly so. So they can indeed claim ownership and be completely justified to do so.

As corporate ghost-writer's, we pride ourselves in getting under the clients' skin to genuinely and profoundly understand what makes them tick and pour out their essence in the books. Through an uncommon understanding of what the client intends to convey, holding hands literally, we are able to her in the best possible way, often beyond her wildest imagination.

Strategic Corporate Communications Consulting
We create public relations and advertising solutions that work; it's that simple.
Our in-house core competencies include vast experience in managing politicians: creating strategy, developing and managing political campaigns. We conceptualise, develop, track and manage reputation programmes for politicians or intending politicians, on a long or short-term basis - usually for about 6 months, or as much as 26 months to 36 months duration, before they become ripe for electioneering campaigns.
Most strategy developers haven't learned that imperfections can actually be a source of great appeal. It's not that people are drawn to product shortcomings; it's just that they've grown suspicious of things that seem too pure. To be strong, brands need authenticity, and that can be found in a brand's shadows, or its darker attributes - what market researchers call "negative equity" and brand mangers try their hardest to hide.

Let's consider one good example of "shadow branding." The London Police dramatic recruitment campaign in 2000. The effort eschewed the traditional trappings of recruitment advertising. It didn't promise an exciting career, valuable skills or the respect of schoolchildren. Rather, it showed how difficult the job was. One ad featured Simon Weston, a badly scarred Falklands veteran whose artillery boat had been bombed. The war hero wept, asking viewers to imagine "going round to someone's house... to tell a man that his wife and child had been killed in a car crash." Another commercial asked viewers to envision how horrible it would be to have to respond to a call about a baby who had died in his sleep - to collect the baby's teddy bear in a plastic evidence bag as the inconsolable mother watched.

These advertisements depicted Police work as distressing, and yet they attracted recruits. More than 100,000 inquiries flooded the recruitment office, and from that eager pool, the Police selected 6,000 new officers - a 50% increase over the previous year, according to the British Home Office.
Part of the appeal is that the ads offered ONE BIG PROFESSIONAL DARE: Are you brave enough to be a Police Officer? The ads were more authentic, more believable and therefore more appealing.

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